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ARTICLES:

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Title: Want to Know how to Improve Your Business? Ask Your Customers! There are several different ways to improve your business. You can offer higher quality products; you can adjust your trading hours; you can promote more sales; you can target a certain group of people. However, one on the main questions to ask before you go about re-vamping your entire business is this: are these changes benefiting you or the customer? Any smart business owner knows that your improvements should be benefiting the customer. After all, it is the customer who makes your company run. It is the customer who brings in the profit. Shouldn’t the customers have a say in what improvements you make? So how can you discover what improvements would best benefit the customer? Simple. Just Ask! 1. Surveys Although some people think surveys are a pain in the neck, most of your customers will be pleased to be included in the decision making process, knowing that you value their opinions. Be sure to include all aspects of your business improvement plan in your surveys. Include ways in which you can improve customer service, types of products your customer would like to see, brand names they trust the most. That way you can get an all-around feel of where your business needs improvement. 2. Customer Feedback Cards Find out what products your customers would like to see. Discover what your clients really think about your customer service staff. Ask about the best hours of operation. The best way to get customers to fill out a feedback card is by setting them up at the front of the desk. Create a competition out of it where a customer can enter a monthly draw with their completed customer feedback card. Incentives like a $50 dollar store gift certificate, 20 per cent of all purchases for the next month, or a free product will encourage customers to fill out the feedback cards rather than just walking past them. 3. Hold A Focus Group This is another great method to discover what your customers want in an intimate setting. Choose your best customers and invite them to an hour focus group one evening. Offer refreshments and other incentives. With a small focus group you can get a clearer sense of what your store lacks and what to do about it. Furthermore, it will prove to your loyal customers that they matter. 4. Just Ask A simple conversation will also improve customer service and your business. Strike up a conversation with your customers. Find out how they are doing. Ask if they are happy with the business and what they would like to see improved. Knowing your customers on a personal level will improve customer loyalty and company morale. Ask names, remember certain products, keep track of what they like and don’t like. This will prove to them that you care about them as people, not just as another paying customer. Everyone has an opinion and most likely than not, your customers will love to put in their two cents. For other great ideas on improving your customer service and your business simultaneously, check out http://XXXXX.iplay4free.hop.clickbank.net

Title: Customer Service: The Good, the Bad and the Ugly Good customer service can make or break your company. After all, your profits directly come from your customers. And the best way to keep the profit rolling in is to keep your customers coming back for more. To ensure that your customers are 100 per cent satisfied with every experience you need to figure out a way to make every experience a good one. Unfortunately, not every customer service experience is perfect. Often there are complaints to take care of or problems with the product, service or system that are unavoidable. Many times customers can call screaming, frustrated or upset and many times customers feel unsatisfied with the state of things. It is your job to fix these problems and offer an incentive to ensure that even these bad experiences are transformed into good ones. Need some ideas? Read on to explore some of the situations that have personally made me a loyal customer. One of my favourite electronics store always greets their customers with a smile, a friendly attitude and a promise to give you the product at a discount. The simple “it’s usually 50 dollars but I can give it to you at 45 for today only,” is a sure-fire way to make a sale and keep the customer satisfied. I am sure that the customer service sales rep gives all his customers the same deals, but it makes me feel special and this keeps me coming back time after time. Even bad situations can be made good again with the right customer service. Have you ever ordered take out and the staff has messed up your order? Well I have. My favourite take away restaurant once confused my order with another person’s and gave me the corrected entire meal for FREE. Although I had to wait an extra couple of minutes, the generosity was unexpected and 100 per cent appreciated. Now I go there at least once a week and they have yet to mess up again. Similarly, even ugly situations can be taken care of effectively and efficiently with the right customer service approach. How‘s this for an ugly situation: On a family vacation to Disneyland, we rented a four-door coupe to travel around California. However, when we arrived at the car rental shop, our four-door coupe was all sold out. Flustered, upset and in a foreign state, the situation could have gone from bad to worse. However, the customer service representative upgraded us to a convertible for no extra charge and even threw in a free camera for the trouble. Crisis averted and loyal customers convinced. It all comes down to good customer service, no matter what. In each instance, the customer service sales rep went the extra mile for me and made my customer service experience a great one, even if the situations were less than ideal. Running your business with customer service as your number one priority will ensure that your customers remain loyal, your company remains trusted and your business remains profitable. Everyone has an opinion and most likely than not, your customers will love to put in their two cents. For other great ideas on improving your customer service and your business simultaneously, check out http://XXXXX.iplay4free.hop.clickbank.net

Title: How to Create a Good Experience for Your Customers A good customer experience for your customers does not come easily. Most people go through several different customer service situations in a week and are un-phased by them. Think about how often you experience customer service in a week. In any given week, there is the grocery store, the video store, the bookstore, the cinemas, restaurants, clothing stores, bakeries, delis, the newsagents and so much more. And most of the time, you probably leave the shop thinking nothing of the customer service reps you just encountered. It is when your company stands out and your customer is left thinking “wow,” or “that was nice”, that you have successfully offered them a good customer service experience. So how do you ensure that your customers have a good experience with your company? You make sure everything about your business is not only up to par, but that it exceeds the standards. This includes your websites, pre-sales, follow-ups, customer complaints and loyalty clubs. 1. Websites: Make sure that your website is easy to navigate and informative. Make your mission clear and have your contact information displayed so a customer can easily get in contact with you. Pictures of products, testimonials from customers, entertaining anecdotes and other informative content will improve your website and your customer’s experience. 2. Pre-Sales: Making the sale is extremely important when it comes to your company. You need to ensure that your customer service representatives are up to the task of selling your products and creating a positive experience for your customers. In order to do this, you need to hire the best of the best customer service team. Look for the three A’s: Aptitude, Attitude and Ambition. A good customer service team makes all the difference for your customer’s experience. 3. Follow-Ups: Once the customer is happy, you need to ensure that they remain happy. This is where your loyal customers come from. Do the necessary follow-ups such as phone calls and emails in order to assure that your customer is 100 per cent satisfied. If they are not happy, do whatever you can make them satisfied. 4. Customer Complaints: Make sure your team knows how to deal with customer complaints without getting angry or upset. Remaining calm and keeping control of the situation is vital to a good customer experience. Try to let the customer know that you are there for them, that their problem is important and that you will do everything in your power to find a solution. 5. Customer Loyalty Cards and Programs: These are a great way to ensure your customer has a good experience. Offering them a chance to get something for free or discounted will brighten anyone’s day. Customer loyalty cards make your customer feel like they are part of a club. Having a loyalty club card acts as their tickets into a secret society. Although this may sound silly, it works. Want more tips? Check out http://XXXXX.iplay4free.hop.clickbank.net to discover even more ways to make your customers’ experience a good experience every single time.

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Create Loyal Customers That Will Come Back for More! ----------------------------------------- Dear [Name], Are you tired of riding the roller coaster of the open market? Are you looking for a way to stabilize your business in a very unstable financial world? There is one easy way to make both of those dreams happen. All you need to do is create wildly loyal and profitable customers. Ah, you say. That would be great. But I have not a clue where to start! No problem, friend! We have done the hard work for you! We can provide you with all the tools and knowledge to create loyal customers that can ease your queasy profits. http://XXXXX.iplay4free.hop.clickbank.net To Your Success, [Your Name]

Create Loyal Customers That Will Come Back for More! ----------------------------------------- Dear [Name], Are you tired of watching the other business owner down the street succeed while you are barely scrapping by? Do you want to know why he is succeeding when your product or service is cheaper? The answer is simple. Great customer service! Sounds to easy, right? Well my friend, read on! Great customer service leads to a loyal customer base that can keep the business afloat in even the most violent of economic storms. Many business owners spend years building up a loyal buyer base. But with the market that way it is, we do not have years. Well, have no fear! We can help you create wildly loyal and profitable customers Just think of it, no more worrying about getting out of the red, or trying to just make the rent and light bill. Now that is a stress free and anxiety free life! And we can help you get it! All you need to do is invest in your own business! That is right, invest in yourself. Invest in great customer service! And just like before you make any investment in the financial world, you need to do your homework. Well, kick your feet back and relax, because we have down the foot work for you! Inside our eBook you will find all the tips, hints, step, and secrets to creating a loyal customer base that will lead to your success! We will show you how to begin from the bottom up. We cover how to create a help desk, the tools you need, how to hire good CS reps and even how to train them! If you want to succeed like your competitor down the street, all you need to do is invest in great customer service! Let us show you how! http://XXXXX.iplay4free.hop.clickbank.net To Your Success, [Your Name]